INTERNATIONALLY RECOGNIZED TOWNSEND HOTEL REMAINS STALWART IN DOWN ECONOMY

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OCT. 18, 2009, BIRMINGHAM, Mich., - The Townsend Hotel is a Four Diamond, Four Star hotel nestled in the desirable location of Birmingham. Since its grand opening in 1988, the hotel has set new standards with spacious rooms and suites, fine dining, and exceptional amenities.

For over 20 years, the Townsend has provided world-class service for romantic and leisure getaways, social events and business meetings. And, despite Michigan's depressed economy, its business model finds minimal need for change.

"We planned ahead for the possibility of an economy similar to this and have reduced our debt at every opportunity over the last 10 years," said Managing Director Peter Wilde. "We made it a point to implement a business model and develop a culture of excellence to improve the quality of the customer experience, while at the same time reducing the cost of providing that experience."

By pushing the decision making as close to the customer as possible and making every staff interaction positive, the Townsend is able to keep expensive upper level management positions to a minimum. Each staff member - from valet, to wait staff to concierge - is trained to anticipate and accommodate each guest's need efficiently. It is unnecessary to pass every request up a chain of command.

"Our approach is to get it right the first time and examples of that can be seen whether we are planning for a party, preparing a meal or sending an invoice. It spreads to all aspects of our business," said Wilde. "We have been in metro Detroit for two decades. We know the market, we know our clients and we have consistently adapted to meet their needs and exceed their expectations."

All Townsend rooms and events are priced competitively. Guests are able to tell their friends and coworkers that they are getting an excellent deal. The beautiful facility and The Townsend's unlimited services and commitment to providing a transcendent customer experience combine to offer unmatched quality at an affordable value.

Since The Townsend opened in 1988, it has received numerous awards and accolades including Forbes Four Star and AAA Four Diamond designations as well as a perennial position on Conde Nast's "Top 100 Gold List," and Travel + Leisure's "World's Best Hotels." The Townsend's Rugby Grille has been recognized by Zagat's Restaurant Guide as one of the top 10 restaurants in the United States. In 2009, Hour Media - Magazine recognized the Townsend as the "Best Special Event Venue" and the "Best Hotel". THE TOWNSEND HOTEL, a member of Preferred Hotels & Resorts, is located at 100 Townsend Street in downtown Birmingham, Mich. For more information, contact the hotel at 248-642-7900 or 800-548-4172. Additional information is also available at www.townsendhotel.com.

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